Kevin Callahan is a veteran Brand Specialist and the driving force behind Sonic Maple Media. With over 30 years of experience in broadcast and digital radio, Kevin specializes in turning ratings into revenue and talent into stars.
Currently serving as the Executive Director of Programming & Operations for PAMAL Broadcasting, Kevin oversees 20 brands across 5 markets, where he successfully improved ratings across the board within a single year. Previously, as the Regional Vice President of Programming for Audacy, he managed operations and brands across the West Coast, including San Diego, Seattle, and Phoenix. During his tenure, he led KSON to its highest and most consecutive #1 PPM ratings in station history. While in San Diego Kevin and the team also had high performing stations in Alternative, Classic Hits, AC and Sports.
Kevin's experience extends over multiple formats and markets in both diary and PPM markets.
Marconi Award Winner: Station of the Year (2014)
Radio Ink Recognition: Named one of "The Best Country Program Directors in America" six times (2014–2022, 2024)
Country Aircheck: Station of the Year Recipient (2020)
Worldwide Radio Summit: "Radio for Good" Humanitarian Award - KSON (2020)
Why you should call Kevin
Kevin Callahan is the strategic architect who helps media brands win and grow in any market. With decades of success tackling stations from startups to entrenched legacies, he's the consultant that guarantees results.
Growth: Kevin's expertise in strategy, imaging, and music management leads directly to consistent cume, TSL, and ultimately revenue growth.
Outperform Peers: He repeatedly helps brands outperform their peers in their markets and across the industry.
Elite Talent Builder: He excels at attracting, retaining, developing, and growing talent, building high-performing teams with dynamic cultures.